Podcasts Technology UpTech Report Experiential Marketing Data with Terry Foster from Limelight

Experiential Marketing Data with Terry Foster from Limelight

Published: Sept. 9, 2021, noon

The days of going with your gut are long gone. Today, it\u2019s all about the data\u2014especially if you\u2019re in marketing. But when it comes to live events, collecting data can be enormously challenging. How do you know how many people attended, what their experience was like, and what happened after they left? 

\n

Terry Foster is attempting to answer those questions with his company, Limelight, which offers a platform to capture and track data from experiential campaigns and analyze the results.