Podcasts Technology UpTech Report Creating a better CX | Etie Hertz from Loris

Creating a better CX | Etie Hertz from Loris

Published: July 23, 2021, 1 p.m.

If you\u2019ve needed support through a live chat, you\u2019ve probably wondered how much of the person on the other end is actually a person. If it\u2019s not a full-on bot you\u2019re talking to, it\u2019s probably someone pushing out prepackaged responses. The results can often be flat and frustrating. 

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Etie Hertz didn\u2019t initially set out to solve this problem, but a nonprofit that helped improve crisis hotlines had inadvertently stumbled on a technology solution the private sector badly wanted. 

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Loris was born\u2014a tech startup that pairs machine learning and empathetic responses to help guide support engines toward more satisfying interactions and better results.