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Twenty years ago, the term \u201cbeta testing\u201d might not have meant anything to your average person on the street, but today, with apps integrated so deeply with daily life, most everyone is familiar with the idea. But despite how ubiquitous the need to road test software before a full release, few companies have actually developed a formalized process. Instead, they just wing it.

Luke Freiler discovered this as a Web Development Manager at Ericsson. He was tasked with beta testing a massive product and discovered, to his horror, that the company lacked any procedures whatsoever on how to conduct such an endeavor.

When he was given permission to look outside the company for help developing beta testing protocols, he discovered no such services existed. That\u2019s (eventually) how Centercode was born. On this edition of UpTech Report, Luke discusses how he\u2019s managed to leverage a once-in-a-while need into a full engagement lifecycle for some of the biggest brands in the world.