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The tools for digital marketing are powerful and plentiful. There are advanced tools to help you target potential customers by analyzing online behavior, tools to help you distribute materials through a myriad of channels\u2014when you\u2019re ready to promote your business and engage your audience, you\u2019ll find yourself with an arsenal of software solutions. 

There\u2019s just one thing missing\u2026 Right, the content. When Ralph Pahlmeyer founded Vestorly, which began as an automated marketing platform, he discovered content is what his clients needed the most. 

Now Vestorly uses artificial intelligence to deliver content customized for target audiences. On this edition of UpTech Report, Ralph discusses in more detail his efforts to develop his content engine, and the business decisions that drove him to license this technology to other market automation platforms.