SUBSCRIBE at [unthinkable.fm](https://unthinkable.fm "http://unthinkable.fm") to get a quick note every Monday morning containing new episodes, exclusive bonus content, and new experiments to join.\n\n \n\n\xa0\n\n \n\nTODAY:\n\n \n\n\xa0\n\n \n\nTom O'Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O'Keefe, and they'll say no. This is the story of a simple side project that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom.\n\n \n\n\xa0\n\n \n\n(Slingshots are short stories about a creative side project that led somewhere surprising or unexpected. They run every other week as part of Unthinkable.)\n\n \n\n\xa0\n\n \n\nLINKS TO KNOW:\n\n \n\nTom's Twitter: [twitter.com/bostontweet](https://twitter.com/bostontweet "http://twitter.com/bostontweet")\n\n \n\nTom's Snapchat: [snapchat.com/add/bostontweet](snapchat.com/add/bostontweet "http://snapchat.com/add/bostontweet")\n\n \n\nJay's Twitter: [twitter.com/jayacunzo](twitter.com/jayacunzo "http://twitter.com/jayacunzo")\n\n \n\nJay's Snapchat: [snapchat.com/add/jayacunzo](snapchat.com/add/jayacunzo "http://snapchat.com/add/jayacunzo")\n\n \n\n\xa0\n\n \n\nTOPICS DISCUSSED:\n\n \n\nBusiness\n\n \n\nRestaurants\n\n \n\nRadio\n\n \n\nBaseball\n\n \n\nRed Sox\n\n \n\nPublic Speaking\n\n \n\nMarketing\n\n \n\nMedia\n\n \n\nTwitter\n\n \n\nEntrepreneurship\n\n \n\nStartups\n\n \n\n2008 Crash\n\n \n\nTechnology\n\n \n\nCreativity\n\n \n\nIntuition\n\n \n\nBoston