Short Story: The Choice That Makes or Breaks Great Work (Part 1)

Published: Oct. 17, 2018, 8:40 p.m.

This story originated in my newsletter, Damn the Best Practices. It got such a great response that I'm syndicating it here. You can subscribe at [http://bit.ly/damnpractices](http://bit.ly/damnpractices)\n\n \n\nI first uncovered this psychological concept in the research for my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, now available on Amazon:\xa0[https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm\\_pap\\_swatch\\_0?\\_encoding=UTF8&qid=&sr=](https://www.amazon.com/Break-Wheel-Question-Practices-Intuition/dp/1544501056/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=)\n\n \n\nThanks for listening!