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We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE.\n\n \n\nAbout the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.\n\n \n\nPROUD TO PARTNER WITH CONTENT MARKETING WORLD\n\n \n\nThis episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.\n\n \n\nUse code UNTHINKABLE to get $100 of your ticket price. Visit [http://contentmarketingworld.com](http://contentmarketingworld.com)\n\n \n\nFEEDBACK ON THE SHOW? LET ME KNOW!\n\n \n\n[http://jay@unthinkable.fm](http://jay@unthinkable.fm)\n\n \n\n[http://twitter.com/jayacunzo](http://twitter.com/jayacunzo)\n\n \n\n[http://snapchat.com/add/jayacunzo](http://snapchat.com/add/jayacunzo)\n\n \n\n[http://instagram.com/jacunzo](http://instagram.com/jacunzo)\n\n \n\n\xa0\n\n \n\nLINKS TO KNOW:\n\n \n\nMitch Joel on Twitter: [http://twitter.com/mitchjoel](http://twitter.com/mitchjoel)\n\n \n\nMitch's Podcast: [http://www.twistimage.com/podcast/](http://www.twistimage.com/podcast/)