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The Bumble Fumble
How did Bumble get its (celibacy-themed) rebrand so wrong? What does it tell us about general dating app burnout? Cristen revises the brand's millennial girlboss origin story, its promise of female empowerment and Whitney Wolfe Herd's path to self-made billionaire. Highlights include: AI dating coaches, a sketchy Russian billionaire, corporate apologies, a Bumble-themed nunnery and costly roses on Hinge.\nSPILL YOUR DATING APP THOUGHTS AND STORIES: hello@unladylike.co\nFollow Unladylike: Instagram and TikTok\nJoin the Unladies' Room Patreon\nShop merch\nAdvertise with Multitude Productions\nLearn more about your ad choices. Visit megaphone.fm/adchoices