Momfluencers

Published: Sept. 6, 2023, 12:30 a.m.

Commodified motherhood has come a long way, babies! Or has it? Now a multi-billion dollar industry, momfluencing also comes with a side of tradwives and mom guilt. Sara Petersen, author of Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture, talks to Cristen about the ideals they\u2019re selling, the motherhood they\u2019re performing and why mega-momfluencer @Ballerina Farm is such a \u201crich text.\u201d\xa0\nThis interview originally aired in 2022 in the Unladies\u2019 Room Patreon, and it hasn't aged a day (just like a good momfluencer!).\n\nFollow Unladylike: IG | Twitter | TikTok\n\n\nJoin the Unladies' Room\n\n\nShop unlady-merch\n\n\nContact Multitude Productions for advertising\n\n\nLearn more about your ad choices. Visit megaphone.fm/adchoices