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Bob Bly is referred to as THE direct response copywriter for the digital age. We have used him for several years at Galaxy Press. In addition to helping us at Galaxy Press, he has also worked with other \u201cstart-ups\u201d such as IBM, AT&T, Intuit, Forbes, Medical Economics, and ITT. McGraw-Hill calls him \u201cAmerica\u2019s top copywriter.\u201d The Direct Marketing Association awarded him the Gold Echo, and the American Writers and Artists Institute voted Bob Copywriter of the Year. He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook, The Copywriter\u2019s Handbook, PR For Dummies. And as for this interview \u2026 he is also the author of The Science Fictionary: A Dictionary of Science Fiction, Fantasy, and Horror.