Podcasts Culture Under the Influence with Terry O'Reilly When You're This Big, They Call you Mister

When You're This Big, They Call you Mister

Published: March 16, 2024, 3:56 p.m.

There are some time-honored honorifics in the world of marketing.

 

\u201cHonorifics\u201d are titles like Mr., Mrs., Doctor, Captain or Colonel. 

 

Like Colonel Sanders, Dr. Scholl\u2019s, Mr. Clean and Mrs. Butterworth\u2019s.

 

They\u2019re usually leaders in their category.

 

Is it because those products are the best?

 

Or \u2013 is it because those brand names give the products a sense of respect and authority?



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