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This week we\u2019re going shopping. The topic is \u201cThree Foot Marketing.\u201d Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet \u2013 meaning that critical distance between your shopping cart and the shelf. We\u2019ll examine how stores use design, technology and psychology to influence your decisions - from the moment you walk in to when you line up at the cash. We\u2019ll also look at the interesting tug-of-war that happens between stores and brands. There\u2019s no doubt about it, those three feet have become one of the biggest battlegrounds for your dollar.

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