Podcasts Culture Under the Influence with Terry O'Reilly The Marketing of Taylor Swift: (Taylor's Version)

The Marketing of Taylor Swift: (Taylor's Version)

Published: Feb. 3, 2024, 4:56 p.m.

This week, we analyze the remarkable marketing skills of one of the top music artists in the world \u2013 Taylor Swift.


She has challenged the status quo at every turn \u2013 she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.


And holds over 70 Guinness World Records.


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