Seeing is Believing: The Power of Demonstration Commercials

Published: Feb. 24, 2024, 4:56 p.m.

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best \u201cdemonstration commercials\u201d they have ever seen.


Because there is nothing more powerful than a dramatic product demonstration.


We\u2019ll talk about a famous Krazy Glue commercial.


And a Volvo ad where the ad writer risked his life to demonstrate a point.




Hosted on Acast. See acast.com/privacy for more information.