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S9E21 - Fix It Again, Tony: Brand Nicknames
Some people call Under The Influence UTI for short. It\u2019s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like \u201cWhole Paycheck\u201d don\u2019t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
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