S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

Published: April 9, 2020, 12:10 a.m.

This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry\u2019s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong\u2026




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