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S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets
This week, we look at the fascinating ways sports teams market themselves. We\u2019ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear \u201cawful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic\u2026game plan.
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