Podcasts Culture Under the Influence with Terry O'Reilly S8E03 (Archive) - A Matter of Time: The History of Commercial Lengths

S8E03 (Archive) - A Matter of Time: The History of Commercial Lengths

Published: Jan. 17, 2019, 5:10 a.m.

From the Digital Box Set: This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it isn't the changing lengths of commercials that's so fascinating. It's the reasons why. This is an archived episode that aired originally on January 17, 2019.