Podcasts Culture Under the Influence with Terry O'Reilly S8E03 - A Matter of Time: The History of Commercial Lengths

S8E03 - A Matter of Time: The History of Commercial Lengths

Published: Jan. 18, 2019, 12:10 a.m.

This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it\u2019s not the changing lengths of commercials that\u2019s so fascinating. It\u2019s the reasons why.

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