Podcasts Culture Under the Influence with Terry O'Reilly S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive

S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive

Published: Jan. 12, 2018, 12:08 a.m.

This week, we analyze how old school products survive in the 21st century. Many brands can\u2019t keep up with the digital age, but others have found a way to succeed \u2013 some doing even better
business today. We\u2019ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saved
itself by not going digital.
From Crayola to Velveeta, it all comes down to smart marketing.



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