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From the Digital Box Set: This week we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eye patch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking the fun out of the ride. This is an archived episode that aired originally on January 26, 2017.