Podcasts Culture Under the Influence with Terry O'Reilly S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition

S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition

Published: March 4, 2016, 1:06 a.m.

From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser\u2019s marketing. It\u2019s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it at

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