S2E01 (Archive) - Shame: The Secret Tool of Marketing

Published: Jan. 6, 2013, 12:08 a.m.

From the Digital Box Set: Kicking off Season 2, we explore one of the most effective marketing strategies ever devised: The use of "Shame." First emerging in the late 1800s, toothpaste ads suggested a fresh mouth could help you attract a mate. But adverti


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