S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink Dollar

Published: June 2, 2012, 11:06 p.m.

From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sexual,


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