S10E17 - Son of Crocodile Dundee: Nostalgia Advertising

Published: April 29, 2021, 12:09 a.m.

This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurrecting Wayne\u2019s World for Uber Eats commercials to Macaulay Culkin revisiting Home Alone for Google, nostalgia is a powerful marketing tool.


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