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80% of all advertising is ignored.

That\u2019s why some advertisers employ cheeky advertising.

It\u2019s usually bold \u2013 outrageous \u2013 and sometimes even rude \u2013 but always with a playful undertone.

We\u2019ll talk about a fruit company that printed an open letter to the Pope.

An airline campaign that told you to \u201ckeep it in your pants.\u201d

And a product that claims your grandparents had more sex than you.

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