BROADCASTS.com

This episode looks at the concept of \u201cRisk.\u201d We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards \u2013 including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against him. 

They are the true warriors who \u201cburned the boats\u201d so there was no turning back \u2013 and then made history.

Hosted on Acast. See acast.com/privacy for more information.