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This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We\u2019ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers -  which were originally created to drive people OUT of theatres, not into them. It\u2019s true. Hope you\u2019ll join us. And pass the popcorn.

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