Broadcasts.com - "Prof. Anna Carolina Boechat: SCOTT, David Meerman (2005) The new rules of marketing & PR. New Jersey : Wiley." (Um livro num minuto.)

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Prof. Anna Carolina Boechat: SCOTT, David Meerman (2005) The new rules of marketing & PR. New Jersey : Wiley.

Published: Nov. 29, 2022, 4:23 p.m.

"The new rules of marketing & PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach your buyers directly", de David Meerman Scott, \xe9 a obra sugerida pela Prof.\xaa Doutora Anna Carolina Boechat, professora da Faculdade de Ci\xeancias da Economia e da Empresa da Universidade Lus\xedada (Lisboa), no podcast "Um livro num minuto".