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CREDENTIALISM IS DEAD
Nietzsche claimed, "God is dead," to explain the consequences of The Enlightenment.

Ryan claims, "Credentialism is dead," to explain a consequence of Digitalization.

Education, resume, and ultimately leadership authority are changing as one's ability to prove and demonstrate expertise shifts from private organization & paper certification into the public forum & digital reference.

WHAT DOES THIS HAVE TO DO WITH CONTENT STRATEGY?
don't open your digital discussions with personal history or credentials as a means to demonstrate domain authority

#ContentStrategy #ContentMarketing #ThoughtLeadership