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Content Dogfood Conundrum

Published: May 9, 2020, 10:35 p.m.

b'THE CONTENT DOGFOOD CONUNDRUM
no data here, no facts, just pure unadulterated opinion - whats more, I can\'t even put my finger on EXACTLY whats wrong... but theres a marketing habit we have to break:

The Content Dogfood Conundrum is when the word "content" subsumes the meaning of every media tactic to the point of confusion. A hallmark of the conundrum is the indefinite article, "THE content." Afflicted conversations will rotate around the "the content" until all parties are unsure of which content is being referred to.

#ContentStrategy #ThoughtLeadership #ContentMarketing'