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In an audio-first environment, you want to sound like a movie or TV soundtrack... but with interaction and dynamic responses. With Google\'s flavor of SSML and Alexa\'s APLA, you can create these responses. Mark and Allen explore how these two methods are similar, and where they differ.  

For more info: 

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• Google\'s SSML "par" and "media" tags: https://developers.google.com/assistant/conversational/ssml#par 
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• Nightingale SSML editor: https://actions-on-google-labs.github.io/nightingale-ssml-editor/ 
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• Alexa\'s APLA: https://developer.amazon.com/en-US/docs/alexa/alexa-presentation-language/apla-interface.html
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