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Interview with Charles H. Green, co-author of the seminal book \u201cThe Trusted Advisor\u201d (2001) now celebrating its 20th anniversary. He talks about the trust paradoxes, the shift from trust as a personal attribute to reputation and branding. Is making a genuine connection harder using on-screen connectivity tools? He reflects on the Trust Equation which hasn\u2019t changed over the last 20 years. Potentially the most powerful component, \u201cintimacy\u201d (feeling emotional security in dealing with a person) is more important than most professionals realize and who feel more confident about sharing content than showing intimacy. He reflects on the importance of listening as a profound method of trust, and the future of the Trust Equation.