Scent-o-Vision, an in-cinema olfactory experience, was unveiled at the New York World\u2019s Fair on 10th October, 1940.\nAccompanying a short film \u2018My Dream\u2019, its Swiss inventor, Hans Laube, pumped in aromas of rose water, peaches and burning incense for his wowed attendees to sniff. But it would be two decades before the technology was finally put into a feature film - Mike Todd, Jr\u2019s \u2018Scent of Mystery\u2019, in 1960 - and never used again.\nIn this episode, Arion, Rebecca and Olly revisit the 50\u2019s battle of the \u2018smellaroo pix\u2019, as Todd\u2019s re-named \u2018Smell-o-Vision\u2019 took on the rival \u2018Smell-O-Rama\u2019; explore why theme parks ultimately provided the best platform for the theory in practice; and consider what happens when an audience experiences \u2018olfactory fatigue\u2019...\xa0\nImage source Carmen Laube\nFurther Reading:\n\u2022 \u2018Smell-O-Vision: That Movie Really Did Stink!\u2019 (Neatorama, 2015): https://www.neatorama.com/2015/04/27/Smell-O-Vision-That-Movie-Really-Did-Stink/\n\u2022 \u2018Rare pictures from the 1939 New York World's Fair\u2019 (Rare Historical Photos, 2021): https://rarehistoricalphotos.com/1939-new-york-world-fair/\n\u2022 \u2018Trailer: Scent of Mystery\u2019 (1960): https://www.youtube.com/watch?v=d7jNGsLEn2U\nLove the show? Join\xa0\U0001f334CLUB RETROSPECTORS\xa0\U0001f334 to DITCH THE ADS and get an additional full-length episode every SUNDAY!\nPlus, get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast.\nJoin now via\xa0Apple Podcasts\xa0or\xa0Patreon.\xa0Thanks!\nWe'll be back tomorrow! Follow us wherever you get your podcasts:\xa0podfollow.com/Retrospectors\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Sophie King.\nCopyright: Rethink Audio / Olly Mann 2022.\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices