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b"Clarence Saunders opened the world\\u2019s first self-service supermarket, \\u2018Piggly Wiggly\\u2019, in Memphis, Tennessee on 6th September, 1916.\\nCalculating that the revenues gained through impulse purchases would outweigh those lost from shoplifting, Saunders\\u2019 concept forever changed the world of shopping for groceries - but his business acumen did not last.\\nIn this episode, Arion, Rebecca and Olly review Saunders\\u2019 promotional hustles; weigh up the items in a shopping basket of the era; and reveal how \\u2018Piggly Wiggly\\u2019 (almost certainly) gained its distinctive name...\\nFurther Reading:\\n\\u2022 \\u2018The Untold Truth Of Piggly Wiggly\\u2019 (Mashed, 2021):\\nhttps://www.mashed.com/426197/the-untold-truth-of-piggly-wiggly/\\n\\u2022 \\u2018America's First Supermarket at 100: How It Changed the World\\u2019 (Time, 2016): https://time.com/4480303/supermarkets-history/\\n\\u2022 \\u2018Piggly Wiggly, the first true grocery store - Life in America\\u2019 (Recollection Road, 2021): https://www.youtube.com/watch?v=lVvgAd_5vpo\\nFor bonus material and to support the show, visit\\xa0Patreon.com/Retrospectors\\nWe'll be back tomorrow! Follow us wherever you get your podcasts:\\xa0podfollow.com/Retrospectors\\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.\\nCopyright: Rethink Audio / Olly Mann 2021.\\n#1910s #Person #Invention #Food #White #US\\n Hosted on Acast. See acast.com/privacy for more information.\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices"