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Birdseye Frosted Foods launched its first range of flash-frozen foods at a \u2018test kitchen\u2019 in Springfield, Massachusetts on 6th March, 1930 - and at the helm was Clarence \u2018Bob\u2019 Birdseye, an American entrepreneur of great ambition and insight.\nLike Captain Birdseye, the bearded, fictional mascot of the brand dreamt up for the British market, Bob had scoured the seven seas looking for innovative approaches to food preservation - a search that led him to the Inuit people of Labrador, Canada and their methods of fast-freezing fresh fish. This discovery led to a patent which eventually netted Birdseye a cool $22million.\nIn this episode, Arion, Rebecca and Olly trace Birdseye\u2019s entrepreneurial endeavours back through his childhood; discover the extraordinary list of animal species he attempted to eat; and consider the surprising role of the humble spinach in the incredible success of frozen processed food\u2026\xa0\nFurther Reading:\n\u2022 \u2018Meet Clarence Birdseye: American who cooked up frozen foods\u2019 (New York Post, 2022): https://nypost.com/2022/09/30/meet-clarence-birdseye-american-who-cooked-up-frozen-foods/\n\u2022 \u2018Clarence Birdseye, The Man Behind Modern Frozen Food\u2019 (Smithsonian Magazine, 2012): https://www.smithsonianmag.com/arts-culture/clarence-birdseye-the-man-behind-modern-frozen-food-95808503/\n\u2022 \u2018Birds Eye Fish Fingers - Fresh From The Captains Table\u2019 (Birds Eye, 1980s): https://www.youtube.com/watch?v=haCuu1AhZYQ\nLove the show? Join\xa0\U0001f334CLUB RETROSPECTORS\xa0\U0001f334 to DITCH THE ADS and get an additional full-length episode every SUNDAY!\nJoin now via\xa0Apple Podcasts\xa0or\xa0Patreon\nWe'll be back tomorrow!\xa0podfollow.com/Retrospectors\n\xa0\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Sophie King.\nCopyright: Rethink Audio / Olly Mann 2023.\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices