BROADCASTS.com

Cass Sunstein and Richard Thaler\u2019s bestseller \u2018Nudge\u2019 was released on 8th April, 2008, catapulting a new method of behavioural economics into the public psyche - and the hands of policymakers, including David Cameron and Barack Obama.\nThe book challenged the notion of humans as rational decision-makers, and explained how companies, governments and individuals can \u2018nudge\u2019 people towards healthier habits, responsible financial decisions, or civic engagement if \u2018decisions\u2019 are framed in the right context - a technique they called "libertarian paternalism."\nIn this episode, Arion, Rebecca and Olly ask just how effective nudge theory really is; explain how the project was inspired by a bowl of cashew nuts; and discover how Thomas Crapper was centuries ahead of his time\u2026\xa0\nFurther Reading:\n\u2022 \u2018Nudge theory: what 15 years of research tells us about its promises and politics\u2019 (The Conversation, 2023): https://theconversation.com/nudge-theory-what-15-years-of-research-tells-us-about-its-promises-and-politics-210534\n\u2022 \u2018The nudge unit \u2013 has it worked so far?\u2019 (The Guardian, 2013): https://www.theguardian.com/politics/2013/may/02/nudge-unit-has-it-worked\n\u2022 \u2018Nudge: the final edition\u2019 (LSE, 2021): https://www.youtube.com/watch?v=FEkfqQAp6wk\nLove the show? Join \U0001f334CLUB RETROSPECTORS \U0001f334 to DITCH THE ADS and get an additional full-length episode every SUNDAY!\nPlus, get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast.\nJoin now via Apple Podcasts or Patreon. Thanks!\nWe'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/Retrospectors\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart.\nCopyright: Rethink Audio / Olly Mann 2024.\n\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices