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b"The craze for paper dresses was the huge and unexpected impact of a viral marketing campaign for the Scott Paper Company that debuted in TIME magazine on 18th March, 1966.\\xa0\\nFor $1.25, readers could send off for a red bandana print or a black and white pop art dress made of cellulose. It was intended as a press stunt to promote durable napkins, but, to everybody\\u2019s surprise, half a million units were sold in just eight months.\\nIn this episode, Arion, Rebecca and Olly ask whether these teenage kicks of the \\u201860s presaged the 21st century trend for \\u2018fast fashion\\u2019; reveal how Richard Nixon got in on the act; and explain how, even if you think it sounds ridiculous, you\\u2019ve probably worn an outfit inspired by paper dresses at some point in your life, without even realising it\\u2026\\nFurther Reading:\\n\\u2022 \\u2018Fashion: Real Live Paper Dolls\\u2019 (TIME, 1967): http://content.time.com/time/subscriber/article/0,33009,836820,00.html\\n\\u2022 \\u2018Paper Fashion in the 1960s: The Genesis of Fast Fashion\\u2019 (Cornell Fashion + Textile Collection, 2018): https://blogs.cornell.edu/cornellcostume/2018/03/17/paper-fashion-in-the-1960s-the-genesis-of-fast-fashion/\\n\\u2022 \\u2018Paper Clothing of the 1960s and the Rise of Fast Fashion\\u2019 (ElleYeah, 2021): https://www.youtube.com/watch?v=3zZBjNuenMc\\nFor bonus material and to support the show, visit\\xa0Patreon.com/Retrospectors\\nWe'll be back on Monday! Follow us wherever you get your podcasts:\\xa0podfollow.com/Retrospectors\\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.\\nCopyright: Rethink Audio / Olly Mann 2022.\\xa0\\n Hosted on Acast. See acast.com/privacy for more information.\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices"