Marathon Begat Snickers

Published: July 19, 2021, midnight

The world\u2019s biggest-selling chocolate bar underwent a name-change in Britain on 19th July, 1990. Until then - concerned that Brits might refer to their candy as \u2018knickers\u2019 - Snickers had been known as \u2018Marathon\u2019 in the UK.\xa0\n31 years later, the decision still smarts for some sections of the confectionary-buying public - but, thanks to the \u2018You\u2019re Not You When You\u2019re Hungry\u2019 campaign, its popularity has increased, regardless.\nIn this episode, Olly, Rebecca and Arion dig around in the manosphere, untangle the Mars / Milky Way / Three Musketeers transatlantic naming nightmare; and reveal Frank Mars\u2019 penchant for women named Ethel\u2026\xa0\nFurther Reading:\n\n\u2018It\u2019s packed full of peanuts, but not too sweet\u2019 - the 1980s \u2018stockbrokers\u2019 Marathon ad featuring Rebecca\u2019s ex-colleague https://youtu.be/QJgD9cI4_xQ\n\n\n\u2018Case study: How fame made Snickers' 'You're not you when you're hungry' campaign a success\u2019 (Campaign, 2016): https://www.campaignlive.co.uk/article/case-study-fame-made-snickers-youre-not-when-youre-hungry-campaign-success/1410807\n\n\n\u2018The Untold Truth of Snickers\u2019 (Mashed, 2020):\n\nhttps://www.mashed.com/203394/the-untold-truth-of-snickers/\nFor bonus material and to support the show, visit\xa0Patreon.com/Retrospectors\nWe'll be back tomorrow! Follow us wherever you get your podcasts:\xa0podfollow.com/Retrospectors\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.\nCopyright: Rethink Audio / Olly Mann 2021.\n#90s #Food #Funny #UK\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices