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b"In this episode we uncover the incredible story of Scottish surgeon James Braid, who entered the Manchester Athenaeum on 13th November, 1841 as a skeptic of what was then known as \\u2018mesmerism\\u2019, or \\u2018animal magnetism\\u2019 - and left as perhaps the most enthusiastic proponent in Britain of what he came to call \\u2018hypnosis\\u2019.\\nThe performance he saw, however, was not especially scientific: it consisted of Swiss mesmerist Charles Lafontaine putting participants into a trance via a dubious magnetic field; and then shocking them with live batteries, burning them with candles, and making them breathe ammonia.\\xa0\\nIn this episode, Arion, Rebecca and Olly explain how Braid invented, and then regretted, the term \\u2018hypnosis\\u2019; review the bookings policy of the Manchester Athenaeum; and consider if the sideshow origins of stage hypnotism hampered the widespread adoption of hypnotherapy for decades\\u2026\\xa0\\xa0\\nFurther Reading:\\n\\u2022 \\u2018Mind Over Matter: The Fascinating Tale of How James Braid Discovered Hypnotism\\u2019 (Scottish Field, 2016): https://www.pressreader.com/uk/scottish-field/20161001/281573765123644\\n\\u2022 \\u2018Mesmerising Science: The Franklin Commission and the Modern Clinical Trial\\u2019 (The Public Domain Review, 2018): https://publicdomainreview.org/essay/mesmerising-science-the-franklin-commission-and-the-modern-clinical-trial\\n\\u2022 \\u2018Hypnosis in History\\u2019 (Hypnosis TV, 2011): https://www.youtube.com/watch?v=LUzZOGTkOtM\\nThis episode first premiered in 2022, for members of \\U0001f334CLUB RETROSPECTORS\\U0001f334 - where you can also DITCH THE ADS and get weekly bonus bits, unlock over 70 bits of extra content and support our independent podcast. Join now via Apple Podcasts or Patreon. Thanks!\\n\\xa0\\nWe'll be back tomorrow! Follow us wherever you get your podcasts: podfollow.com/retrospectors\\n\\xa0\\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Sophie King.\\nCopyright: Rethink Audio / Olly Mann 2023.\\n\\n Hosted on Acast. See acast.com/privacy for more information.\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices"