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The official trailer for \u2018The Phantom Menace\u2019 was uploaded to the Star Wars website on 18th November, 1998 - a reaction to the franchise\u2019s rabid fans leaking their own camcorder footage to the web. It was the first time that an online preview of a movie trailer became a significant event in its own right.\nThe trailer had been released into North American cinemas the day before, ahead of select screenings of \u2018Meet Joe Black\u2019, \u2018The Heist\u2019 and \u2018The Waterboy\u2019. Variety reported a lunch-time showing in L.A. for which as many as two-thirds of the audience attending had bought their ticket purely to view the highly-anticipated Star Wars trailer.\nIn this episode, Arion, Rebecca and Olly revisit the glitchy, scratchy, pre-YouTube world of online trailer distribution; reveal how LucasFilm partnered with Apple to sprinkle some of their fairy-dust over a QuickTime product launch; and explain why the fan reaction to this iconic trailer remains more enthusiastic than for the actual film concerned\u2026\xa0\xa0\nFurther Reading:\n\u2022 \u2018Anticipation: The Real Life Story of Star Wars: Episode I-The Phantom Menace,\xa0\nBy Jonathan L. Bowen\u2019 (iUniverse, 2005):\nhttps://www.google.co.uk/books/edition/Anticipation/S7HqPbh3uI4C?hl=en&gbpv=1&dq=phantom+menace+trailer+%22november+18%22+%22lucasfilm%22+%22bandwidth%22&pg=PA23&printsec=frontcover\n\u2022 \u2018How Star Wars and the internet changed movie trailers\u2019 (The Verge, 2015): https://www.theverge.com/2015/12/10/9882404/star-wars-trailers-movie-marketing-youtube-disney\n\u2022 \u2018Trailer: Star Wars Episode I: The Phantom Menace\u2019 (Lucasfilm, 1998): https://www.youtube.com/watch?v=bD7bpG-zDJQ&t=105s\n#Film #90s #Internet\nWe'll be back on Monday - unless you join\xa0\U0001f334CLUB RETROSPECTORS\U0001f334, where we give you ad-free listening AND a full-length Sunday episode every week!\nPlus, weekly bonus content, unlock over 70 bonus bits, and support our independent podcast.\nJoin now via\xa0Apple Podcasts\xa0or\xa0Patreon.\xa0Thanks!\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Sophie King.\nCopyright: Rethink Audio / Olly Mann 2022.\xa0\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices