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Cadbury\u2019s Dairy Milk re-energised its flagging brand in the UK on 31st August, 2007, when its iconic \u2018Gorilla\u2019 ad premiered in the Big Brother final on Channel 4.\nThe 90-second commercial, which featured a gorilla drumming along to Phil Collins\u2019 \u2018In The Air Tonight\u2019, was an instant hit on YouTube (a novelty back in 2007), and turned around sales for the chocolate company after a series of PR misfires and a salmonella scare.\nIn this episode, Arion, Rebecca and Olly explain how the ad\u2019s concept was reverse-engineered into a Cadbury\u2019s marketing brief; reveal how the gorilla suit was recycled from the costume cupboard of a famous Hollywood thriller; and unpick how the spot\u2019s phenomenal success became something of an albatross for the team behind it\u2026\xa0\nFurther Reading:\n\u2022 \u2018How Cadbury's advertising stepped out of the shadow of Gorilla\u2019 (Contagious, 2020):\nhttps://www.contagious.com/news-and-views/how-cadbury-brand-advertising-went-from-gorilla-to-generosity\n\u2022 \u2018Why Cadbury\u2019s \u2018Gorilla\u2019 ad nearly didn\u2019t get made\u2019 (Marketing Week, 2018): https://www.marketingweek.com/cadbury-gorilla/\n\u2022 \u2018Gorilla\u2019 (Fallon campaign for Cadbury\u2019s, 2007): https://www.youtube.com/watch?v=TnzFRV1LwIo\nBut wait, there\u2019s more! We are the glass-and-a-half podcast of joy and we have an additional SIX MINUTES of chat about Cadbury\u2019s iconic ad available to hear now, exclusively to our supporters. To unlock it - and other bonus bits, every single week - visit https://patreon.com/Retrospectors or subscribe to us on Apple Podcasts and support the show. Thanks!\nFor bonus material and to support the show, visit\xa0Patreon.com/Retrospectors\nWe'll be back tomorrow! Follow us wherever you get your podcasts:\xa0podfollow.com/Retrospectors\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Sophie King.\nCopyright: Rethink Audio / Olly Mann 2022.\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices