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b"As British literacy rates surged to a new high of 97%, the time was right to launch a simpler, shorter, more readable newspaper - and Alfred Harmsworth\\u2019s Daily Mail caught the zeitgeist when it hit the news-stands (at the eye-catching price of just half a penny) on 4th May, 1896.\\nThe new paper attracted half a million daily readers by the end of the century, drawn in by its American-inspired mix of provocative political commentary, human interest and sentiment.\\nIn this episode, Arion, Rebecca and Olly explain how the Mail innovated faster national and international distribution; chart Harmsworth (later Lord Northcliffe)\\u2019s progress to becoming the Rupert Murdoch of his day; and explain how, by the 1930s, this very British institution was championing Hitler\\u2026\\nFurther Reading:\\n\\u2022 The Daily Mail - First Edition (Associated Newspapers, 1896):\\nhttps://1.bp.blogspot.com/-oYc4qln-cac/Tz_TRp8hfFI/AAAAAAAAAhM/iM-U3hiquB4/s1600/P1000838.JPG\\n\\u2022 \\u2018Lord Northcliffe \\u2013 The Press baron at the heart of World War One\\u2019 (Cardiff University, 2016): https://blogs.cardiff.ac.uk/musicresearch/lord-northcliffe-the-press-baron-at-the-heart-of-world-war-one/\\n\\u2022 \\u2018Prime Ministers and Press Barons: Lord Northcliffe\\u2019 (BBC, 2008): https://www.youtube.com/watch?v=FHmImZhYK4w\\nFor bonus material and to support the show, visit\\xa0Patreon.com/Retrospectors\\nWe'll be back tomorrow! Follow us wherever you get your podcasts:\\xa0podfollow.com/Retrospectors\\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Alexa Weissman.\\nCopyright: Rethink Audio / Olly Mann 2022.\\n Hosted on Acast. See acast.com/privacy for more information.\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices"