BROADCASTS.com

b"Virgin Cola, Sir Richard Branson\\u2019s ultimately flawed contender in the Cola Wars, was certainly taken seriously by the competition. On 11th October 1994, a pokerfaced Coca-Cola spokesperson told The Independent: \\u201cConsumers consistently demonstrate, when given a free choice, that they prefer our product.\\n\\u201dDespite an extensive publicity campaign - including a stunt in Times Square, a bottle shaped like Pamela Anderson, and product placement on \\u2018Friends\\u2019 - the beverage never took off internationally, but did have success in the UK and\\xa0Bangladesh, before being discontinued in 2009.\\nIn this episode, Arion, Rebecca and Olly consider Coke\\u2019s \\u2018gangster\\u2019 tactics; sympathise with Branson\\u2019s children and their classmates; and question why the maverick billionaire just wasn\\u2019t able to disrupt the cola market as he\\u2019d hoped\\u2026\\nFurther Reading:\\n\\u2022 \\u2018How Richard Branson Took On Coca-Cola\\u2019 (Intrigue Academy, 2020):\\xa0https://www.youtube.com/watch?v=I-PaJkPTQYk\\n\\u2022 \\u2018What Richard Branson learned when Coke put Virgin Cola out of business\\u2019 (CNBC, 2017):\\xa0https://www.cnbc.com/2017/02/07/what-richard-branson-learned-when-coke-put-virgin-cola-out-of-business.html\\n\\u2022 \\u2018Sir Richard Branson\\u2019s setbacks: from Virgin Cola to Virgin Brides\\u2019 (The Guardian, 2014):\\xa0https://www.theguardian.com/business/2014/oct/06/sir-richard-branson-failures-vigin-cola-brides\\nFor bonus material and to support the show, visit\\xa0Patreon.com/Retrospectors\\nWe'll be back tomorrow! Follow us wherever you get your podcasts:\\xa0podfollow.com/Retrospectors\\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.\\nCopyright: Rethink Audio / Olly Mann 2021.\\n#90s #Food #Person #White #UK\\n Hosted on Acast. See acast.com/privacy for more information.\\nLearn more about your ad choices. Visit podcastchoices.com/adchoices"