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In the early days of advertising, tyre company Goodyear sent a giant tyre on a coast-to-coast publicity trip. It was photographed on 42nd Street, New York on 10th November, 1930.\nWas this the birth of the \u2018big things\u2019 phenomenon that has lead us to roadside giant prawns, record-breaking sausages, and Instagrammable statues of Jeff Goldblum? Perhaps. We\u2019ll go with it, anyway.\nIn this episode, Arion, Rebecca and Olly reveal how Goodyear\u2019s publicity nous went beyond photo opportunities and into their very origin story; explain why press agent Harry Reichenbach once brought a lion into a New York hotel room; and discover how Australia\u2019s love affair with the Big Banana, the Big Prawn and the Big Peg came to be\u2026\xa0\nFurther Reading:\n\u2022 The photo that inspired this episode - 42nd Street, New York, 1930 (excerpted from \u2018Curious Moments\u2019, published by Konemann, 1999): https://pbs.twimg.com/media/FDv1k7TXsAILXh7?format=jpg&name=large\n\u2022 \u2018Most Ridiculous Ways Anyone Ever Promoted A Movie\u2019 (Grunge, 2017): https://www.grunge.com/42153/ridiculous-ways-anyone-ever-promoted-movie/\n\u2022 \u2018The World: Australia's BIG Things\u2019 (PRX, 2011): https://www.youtube.com/watch?v=178HL72VnTA\nFor bonus material and to support the show, visit\xa0Patreon.com/Retrospectors\nWe'll be back tomorrow! Follow us wherever you get your podcasts:\xa0podfollow.com/Retrospectors\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.\nCopyright: Rethink Audio / Olly Mann 2021.\n#30s #Inventions #US\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices