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When U2\u2019s new album, Songs Of Innocence, was rumoured to be bundled in with the iPhone 6 on 8th September, 2014, the band\u2019s official spokespeople denied any involvement with Apple's product launch.\nBut the following day, U2 did indeed turn up at Tim Cook\u2019s keynote - with an initiative to \u2018gift\u2019 the album, for free, to over half a billion iTunes users. Within days, the scheme backfired, and Apple had to create a bespoke website for users to remove it from their collections.\nIn this episode, Arion, Rebecca and Olly consider why users felt so violated when being given free music; explore the backlash within the music industry to the deal; and enjoy Bono\u2019s milk-based almost-apology\u2026\n\xa0\nFurther Reading:\n\n\u2018Analyzing Apple's U2 Mistake\u2019 (Forbes, 2014): https://www.forbes.com/sites/bobbyowsinski/2014/09/18/analyzing-apples-u2-mistake/?sh=65492cde4939\n\n\n\u2018Apple's Devious U2 Album Giveaway Is Even Worse Than Spam\u2019 (WIRED, 2014): https://www.wired.com/2014/09/apples-devious-u2-album-giveaway-even-worse-spam/\n\n\nTim Cook and Bono\u2019s awkward stage bantz (Apple Keynote, 2014): https://youtu.be/38IqQpwPe7s?t=6610\n\n\n\nFor bonus material and to support the show, visit\xa0Patreon.com/Retrospectors\nWe'll be back tomorrow! Follow us wherever you get your podcasts:\xa0podfollow.com/Retrospectors\nThe Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.\nTheme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Emma Corsham.\nCopyright: Rethink Audio / Olly Mann 2021.\n#2010s #Music #Technology #Mistakes #US\n Hosted on Acast. See acast.com/privacy for more information.\nLearn more about your ad choices. Visit podcastchoices.com/adchoices