Podcasts Technology TNW Conference Tricia Wang on using 'thick data' in marketing

Tricia Wang on using 'thick data' in marketing

Published: July 19, 2018, 3:38 p.m.

Why are we now in what Doc Searls calls the largest boycott in human history with 1.7 billion people blocking ads? Tricia Wang reveals how marketing sold its soul to ad tech by believing that it would be the magical big data solution to understanding customers. She shows us how we can get our souls back and get the full ROI out of big data by integrating what she calls, \u201cthick data\u201d-- precious data that captures people\u2019s emotions and stories.\n\nFull video: https://youtu.be/tuUISDoGxWI\nAll about TNW Conference: https://tnw.to/conference