Podcasts Technology TNW Conference Bracken Darrell (Logitech) on design companies

Bracken Darrell (Logitech) on design companies

Published: July 10, 2018, 12:38 p.m.

Logitech CEO, Bracken Darrell, had a vision of Design as transformative for business since the early days of Design Thinking when he was working for Braun. He gave his first talk about what a design thinking company is at Braun in 2007. He joined Logitech in 2012 with this vision to help turnaround the business and has since worked relentlessly to make it a reality. Logitech's growth has accelerated 15 to 20 points, profitability has quadrupled, and the company has won over 100 Design awards since the company began to embrace this concept.\n\nFull video: https://youtu.be/L2z-DNu5f80\nAll about TNW Conference: https://tnw.to/conference