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Our world is changing at a rapid pace, and companies need to adapt quickly if they want to remain viable in the future. How can businesses and brands change with the times while maintaining a connection to their heritage and the values that made them great in the first place? Ciara Byrne talks to Pernod Ricard\u2019s Alexandre Ricard \u2013 the youngest CEO of the Top 40 French companies, and head of a family company that traces its roots back over 200 years \u2013 about mindset, entrepreneurship, driving positive impact, and consumer-centricity in a digital age.\n\nFull video: https://youtu.be/CPjDrmxmCcY\nAll about TNW Conference: https://tnw.to/conference