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In the first video in my series on Sustainable Software Development, I explain how Lean Software Development avoids a company becoming irrelevant in today\\u2019s shifting technology market.

If you\\u2019re looking for the reason why lean software development can be the difference between software projects being fun and innovative, or grueling and underwhelming \\u2013 this video will provide you with some guidance.

I discuss how the software development industry has focused on agile software development methodologies like Scrum, DevOps, and Continuous Delivery but that these don\\u2019t get the results companies are looking for if not used with a lean mindset.

I discuss the fact that working in the industry continues to be highly uncertain, and so we need strategies that deal with anxiety and reduce pressure to help us sustain our careers.

I mention how the industry\\u2019s focus on technologies and process distracts us from value. A business must always be profitable, and without a focus on customer value and a culture of learning \\u2013 you\\u2019re dead in the water.

I don\\u2019t want to see passionate technologists and successful companies fall into the trap of thinking they only need to add features to a technology product or service to sustain profitability and innovation.

\\u200bLean software development will ensure that the way teams work, and the way changes are rolled out to customers, puts the market in the driver\\u2019s seat to direct us where we\\u2019re headed.

Developing software is more like steering a ship than building a skyscraper. We chart a direction to go, but we ASSUME that the winds will blow us off course. So we need to use tools and techniques that let us steer quickly.

As I share strategies for sustainable software development on this channel, we will choose tools and techniques that allow us to adapt and respond gracefully as things change.

You can also\\xa0watch this episode on YouTube.\\xa0

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